HUM: ”Car Smarts”
TVC/OLV/RADIO
Hum is Verizon’s breakthrough technology that adds connectivity to any car, but no one knew what it was. Our spots educated drivers about hum and showcased its many incredible features.
CREDITS
ECD: Caprice Yu, Chris Mitton
CD: Tom Weingard, Ferdinand Daniele
Director: Hoffman/Matoye
In addition to the broadcast spots, a series of educational videos ran on hum’s website and social media that explained how each feature worked.
