NYSATC: “Not-So-Super”
OLV/SOCIAL/PRINT/ACTIVATION
The Super Bowl is America’s premier event for sex trafficking. Our integrated campaign for The New York State Anti-Trafficking Coalition helped expose this problem and deter men from buying sex, which fuels the trafficking industry.
CREDITS
ACD: Tom Weingard, Ferdinand Daniele
A short film featured real trafficking survivors, who described the not-so-super realities of the Big Game.