EVOLVE: ”Playthings”
TVC/OLV/PRINT/OOH/RADIO
The gun conversation in America is dominated by polarizing activists. For the Evolve campaign, we brought both sides together using common sense messaging and a tactic entirely foreign to gun safety ads: humor. The campaign garnered international attention and the video became the most watched gun safety PSA in history, earning a spot in the permanent collection at the Museum of Modern Art.
CREDITS
GCD: Josh Greenspan, Zack Holliday
ACD: Tom Weingard, Ferdinand Daniele
Director: David Kerr
A series of print ads accompanied the film and somehow showed up in OOH.
We did radio too!
The campaign received acclaim from top media outlets all over the world.
Press
YouTube • Gawker • Time Magazine • Mashable • The Huffington Post • The Huffington Post UK • MTV News
Jezebel • Buzzfeed • Perez Hilton• The Young Turks • AdWeek • Fast Company • Forbes
Gothamist • Gizmodo • CBS News • Washington Post • Cosmopolitan • RT America
Creativity • Creativity Top 5 • Lurzer's Archive Spot of the Week • Agency Spy • MSN New Zealand