JOSE CUERVO: ”Pepper”
TVC/OLV/DIGITAL/SOCIAL
Cuervo has a long, storied history with the surf community. And we created Pepper Benson as a wise and mysterious, tequila-swilling surf god with a few tales of his own as part of Cuervo’s “Have a Story” campaign.
CREDITS
ECD: Mat Bisher
CD: Jason Ashlock, Sean LaBounty
ACD: Tom Weingard, Ferdinand Daniele
Pepper had his own origin story, of course.
His story continued on Instagram and Pinterest, where Pepper showed the world that he surfed everywhere…and everything.
He even surfed the Internet, literally, with page takeovers.
Pep’s LinkedIn profile featured his professional story — which is also legendary, of course.
