CHICK-FIL-A: ”The Brake Room”
EXPERIENTIAL/SOCIAL/OOH
New York’s 65,000 food delivery workers have had nowhere to go to stay warm and dry in between deliveries…until now. The Brake Room is a first-of-its-kind rest station that allows workers to recharge, free of charge. And it doesn’t even matter if they’re delivering Chick-fil-A.
CREDITS
CCO: Shayne Millington, Pierre Lipton
ECD: Larry Platt, Daniel Rodriguez
GCD: Tom Weingard, Jason McKean, Natalie Rose
Art Director: Kendall Werra
Copywriter: Sam Alter
Head of Design: Matt Van Leeuwen
ACD/Design: Zac Callopy
Chief Production Officer: Aaron Kovan
Executive Integrated Producer: Andrea Kay
Innovation Producer: Eric Alba
Senior Interactive Producer: Patty Visconti
Junior Producer: Kelly Krincek
Photographer: Kareem Black
It’s a really nice place where delivery workers can get warm, use the restroom and grab a cup of coffee.
And it got some really nice press, too.
Press
600+ media placements including The New York Times • The Tonight Show Starring Jimmy Fallon • CNN • The Today Show
Bloomberg Media • CBS News • ABC News • NBC News • CNBC • Fox News Business • Forbes • New York Magazine • Business Insider
NPR • The Gothamist • New York Daily News • The Independent • NASDAQ • The Takeout • Entrepreneur Magazine