CHICK-FIL-A: ”SwitchWorks”
TVC/OLV/DIGITAL/SOCIAL/MICROSITE
We created the world of Evergreen, whose inhabitants are experts in providing care, to encourage care in others. After a particularly “off” 2020, this holiday message sought to spark something sorely lacking in the real world: hope.
CREDITS
ECD: Larry Platt, Daniel Rodriguez
GCD: Tom Weingard, Sherrod Melvin
CD: Andre Bittar, Estefanio Holtz
Director: Marie Hyon (Psyop)
With the help of AKQA, we created a microsite that allowed people to send personalized messages of hope to loved ones. Sparks of light appeared on a map to represent each message sent.
